Ponte de Lima · Portugal
We build practical tools and systems that work with the ADHD brain, not against it — translating cutting-edge cognitive research into tools that help people think, focus, and thrive on their own terms.
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About Us
The Lab for Human Cognition was founded in Ponte de Lima, Portugal — not by accident, but by design. Its founders, after decades working at the intersection of technology and human productivity, came to a simple conclusion: the tools being built for people with ADHD were being built in the wrong environment, by the wrong assumptions, at the wrong pace.
The dominant model — fast, loud, notification-driven, optimized for engagement — was the opposite of what ADHD brains actually need. Building something different required stepping outside the culture that produced the problem.
Portugal offered something rare: a place where time moves differently, where a 900-year-old town still anchors daily life, where the architecture insists on permanence over disruption. The Lab's home in Ponte de Lima — the oldest continuously inhabited town in Portugal — sits on a working agricultural property, surrounded by vineyards that have been tended across generations. It is a place that understands patience, cultivation, and the long view.
That is exactly the disposition required to build tools that actually work with the human brain — not tools that exploit it.
The Founders
AJ Herrera
Managing Director
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Rick Scherle
Technical Director
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